Author: Ascend Food

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Buzzwords such as Agile, Lean, Kaizen, and Six Sigma often draw attention in the food manufacturing sector, but do they truly hold significance? Why does a university degree carry more weight than a training course certificate? Let’s explore!

In the fast-paced world of food manufacturing, terms like Agile, Kaizen, Lean, and Six Sigma are often thrown around with enthusiasm, touted as the magic formulas for operational excellence. However, as many businesses have learnt, these methodologies can resemble glossy brochures—attractive but ultimately hollow—unless studied and implemented with a deep understanding of both the industry […]

The Silent Revolution: How Social Media Listening Transforms Marketing Strategies in FMCG Companies

In an era where consumer preferences shift as rapidly as trends on TikTok, fast-moving consumer goods (FMCG) companies are turning to social media listening to stay ahead of the curve. This dynamic approach not only enhances marketing strategies but also allows brands to engage more effectively with their target audiences. Understanding Social Media Listening Social […]

Bakery Food Trends to Watch in 2025

As we step into 2025, the bakery industry continues to evolve, showcasing innovative trends that cater to changing consumer preferences and technological advancements. Here are some key bakery food trends anticipated this year: Plant-Based Pastries: The shift towards plant-based diets is booming, with bakeries crafting more vegan and plant-based products. Expect to see an array […]